Advertising Tip and Aesop's Fables: The Lion and the Statue

The Aesop's Fable about the lion and the statue, man and lion argue about representation, its relevance to advertising.

THE LION AND THE STATUE

A Man and a Lion were discussing the relative strength of men and lions in general. The Man contended that he and his fellows were stronger than lions by reason of their greater intelligence. "Come now with me," he cried, "and I will soon prove that I am right." So he took the Lion into the public gardens and showed him a statue of Hercules overcoming the Lion and tearing his mouth in 2.

"That is all very well," said the Lion, "but it proves nothing, for it was a man who made the statue."

"WE CAN EASILY REPRESENT THINGS AS WE WISH THEM TO BE."

--Aesop's Fables

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