History of Product Names & Trademarks: Aunt Jemima Pancake Mix
About the history and origins of famous product names and trademarks, in this case Aunt Jemima Pancake Mix.
AUNT JEMIMA PANCAKE MIX Newspaperman Chris L. Rutt produced the 1st self-rising pancake mix in 1889 in St. Joseph, Mo. The vaudeville team of Baker and Farrell, who sang a catchy tune called "Aunt Jemima," provided the advertising gimmick. Impressed with the song's popularity, Rutt adopted its title for his pancake mix. He sold out to Davis Milling Company who, in 1893, hired a black cook, Nancy Green, to appear as "Aunt Jemima" at the World's Columbian Exposition in Chicago.