History of Product Names & Trademarks: Bird's Eye
About the history and origins of famous product names and trademarks, in this case Bird's Eye.
BIRDS EYE Adventurer, explorer, and inventor, Clarence Birdseye went to Labrador in 1916 on a wildlife expedition for the U.S. He, his wife, and their child lived mainly on a diet of fish and meat. Since fresh vegetables were available only when the supply ship arrived, Birdseye preserved them in barrels full of freezing water. His experiments with fish and meat, as well as vegetables, earned him the title of "Father of Frozen Food." Back in the U.S., Birdseye started a frozen foods company and in 1929 sold out to the Postum Company (forerunner of General Foods Corporation). The Birdseye name was retained in the trademark, although it was split into 2 words. Clarence did not complain as the new spelling was identical to the old family name and reminded him of the heroic origin of his surname. According to Birdseye, one of his ancestors saved the life of an English Queen by shooting an arrow directly through the eye of an attacking hawk. For his valiant deed, the ancestor was christened, "Birds Eye."