History of Product Names & Trademarks: Dr. Scholl's Foot Aids
About the history and origins of famous product names and trademarks, in this case Dr. Scholl's Foot Aids.
DR. SCHOLL'S FOOT AIDS The motto of Dr. Scholl was, "Early to bed, early to rise, work like hell and advertise." Former shoemaker and shoe salesman, William Scholl graduated in 1904 from medical school in Illinois and patented his 1st arch support. A firm believer in the power of advertising, Scholl held walking contests throughout the country and sold "pedometers" for calculating distances walked. Also, he held a "Cinderella Foot Contest" in which he measured foot imbalance on a machine called a Pedo-Graph. An award was then given for the "most perfect foot." "Foot doctor to the world," Dr. Scholl has eased millions of tired, aching feet. His corn, callus, and bunion pads, sold in blue and yellow packages, are famous worldwide.
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