History of Product Names & Trademarks: Ivory Soap
About the history and origins of famous product names and trademarks, in this case Ivory Soapl.
IVORY SOAP The "floating" quality of the pure new "White Soap" developed by Procter & Gamble in 1878 was an accident. An employee at the firm's plant in Cincinnati left the soap vats churning one day while he took a lunch break. After this batch of soap was shipped out to market, the public began to place orders for the "soap that will float." The floating ability was due to the lengthy beating, which whipped extra air into the soap liquid. Harley Procter, sales manager of the company, thought the revolutionary product needed a new name. One Sunday morning while in church, he listened to the minister read from the scriptures: "All thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces, whereby they have made thee glad." Overnight, the "White Soap" became "Ivory Soap." To add validity to the soap's "purity" claim, Procter sent samples of the soap to chemistry professors for scientific analysis. The verdict: "99 and 44/100% pure."