History of Product Names & Trademarks: Maxwell House Coffee

About the history and origins of famous product names and trademarks, in this case Maxwell House Coffee.

MAXWELL HOUSE COFFEE The ambitions of a Kentucky traveling salesman, Joel Cheek, plus the spontaneous comments of President Theodore Roosevelt, guaranteed the success of Maxwell House coffee. In 1874, Cheek developed a new coffee blend and was selling it to the eminent Maxwell House hotel in Nashville, Tenn. Popularity of the coffee at the hotel's restaurant led to its brand name. Years later, Theodore Roosevelt tasted the coffee while staying at "The Hermitage" (the old home of Andrew Jackson). When asked if he would like another cup of Maxwell House coffee, he replied, "Will I have another? Delighted! It's good to the last drop."

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