History of Television Around the World - Canada

About the history of television in the world and in Canada, the use of American programs, need for Canadian identity.

Television around the World

CANADA

Canadian television is involved in an uphill struggle to create and maintain its identity against the barrage of U.S. programs it receives. Since 1968, Canadian channels have attempted to produce almost all of their own prime-time programming, but cable TV (subscribed to by about 25% of all Canadian homes in 1971) undermines their efforts. In the early 1970s, Canadians were devoting about 70% of their viewing time to U.S. stations, virtually ignoring their own 35 public and 60 private stations. Among Canada's most popular domestic programs, outside of ice hockey, are the teleromans such as "Rue des Pignons," about life in and around Montreal; or the variety program "Les Beaux Dimanches," which weekly presents an original play by a Canadian author; or Steinbeck's Of Mice and Men; or a ballet. Toronto's channel 79 has developed a show called "The Baby Blue Movie," which tops Friday-night ratings by screening such international fare as The Conjugal Bed, Naked and Free, or I Am Curious (Yellow).

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