Businesses in the World Coca-Cola Company

About the major world business the Coca-Cola company, history, headquarters, size, and leader.




Lay of the Land: Coca-Cola's headquarters are located in Atlanta, Ga., and its products are sold in nearly every country in the world. The administrative offices of the Coca-Cola Foods Division are in Houston, Tex., and the offices of Tenco (instant teas and coffees) are in Linden, N.J.

Size: Coca-Cola is the largest producer of soft drinks in the world. It is the world's largest consumer of granulated sugar, and it owns the world's second-largest truck fleet (the U.S. Post Office has the largest). Coca-Cola's retail sales force is the largest in the world, and Coke is the world's most advertised product. Total revenues are over $3 billion a year.

Population: 33,000 employees.

Who Rules: Coca-Cola's day-to-day policy decisions are made by Chairman and Chief Executive Officer J. Paul Austin and President and Chief Operating Officer J. Lucian Smith. The company's officers are elected by a 17-member board of directors that includes three officers. The board is elected by 67,000 stockholders owning 120 million shares.

Who REALLY Rules: Chairman of the Finance Committee Robert Winship Woodruff, who controls about 20% of Coca-Cola's stock, is the undisputed ruler of the company. Control is maintained through interlocking directorates and stock ownership in Coca-Cola International corporation, which owns 15.6% of Coca-Cola's stock, and the Trust Company of Georgia, whose board of directors includes five members of Coca-Cola's board of directors.

Cuba confiscated $27.5 million worth of Coca-cola properties in 1961. Coke would benefit from the normalizing of relations between the U.S. and Cuba, because it would then be easier to settle its claim for the confiscated properties. and Cuba would be an abundant and cheap source of sugar. Coke's main ingredient.

A subsidiary of the Stefan Chemical Company imports more than 1 million lb. of coca leaves a year to extract the flavoring for Coca-Cola. The extraction process is done under strict federal supervision to ensure that Coke contains no cocaine. Most of the cocaine is sold overseas for legal pharmaceutical uses.

When Jimmy Carter's 1976 presidential campaign appeared to be going downhill, Coke's advertising expert Tom Schwartz was hired to give Carter a better image to improve his popularity.

Schwartz was quoted as saying, "We don't try to convey a point of view, but a montage of images and sounds that leave the viewer with a positive attitude toward the product, regardless of his perspective."

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