History of Time Magazine Part 6

About the history of Time magazine, the founding and publishing in America, examples, size.

PROBING THE PERIODICALS

TIME MAGAZINE

Time (with a small t) is a crucial element in a weekly newsmagazine, and not infrequently changes have to be made after the Sunday morning press run has started. Competition with Newsweek is especially fierce. Newsweek surged ahead of Time during the Vietnam War, and in recent years the two have had a kind of seesaw relationship. Both magazines were recently completely redesigned; Time's face-lift was performed quite handsomely by Walter Bernard. The covers of Time, which for years have not been the staid portraits Luce favored, are often imaginative portrayals of some aspect of American life or of its pop culture, or representations by such well-known political caricaturists as David Levine, Edward Sorel, or Robert Grossman. Two covers are occasionally done for an issue so that the editors will have a choice. The first issue of each new year features the person or group who most affected, for good or bad, the news of the year just ended. Charles Lindbergh was the first Time Man of the Year. President Franklin Roosevelt was selected three times, and Presidents Truman, Eisenhower, Johnson, and Nixon twice. Three women have been chosen "Man of the Year": Wallis Warfield Simpson, Madam Chiang Kai-shek, and Queen Elizabeth II. Occasionally when the choice has been an unpopular one--as with Adolf Hitler for 1938 or Ayatollah Khomeini for 1979--it produced much internal dissension, and subscriptions were canceled.

Size and Distribution of Sales: As of Dec. 31, 1980, more than 5,680,000 copies of Time were sold worldwide each week. The magazine has 11 regional editions, 119 supplemental metropolitan editions, 50 state editions, and 8 demographic editions.

Examples of Typical Material: Oct. 1, 1923: "The woodman's axe rings once more among Presidential timber. Industrious politicians prepare with the approach of Winter to sluice their sturdy oaks through the waters of party politics down to the convention sawmill. . . . Calvin Coolidge, President of the U.S., was first of the monarchs of the forest to tremble last week before the insidious chill of the approaching season."

Nov. 20, 1933: "Just as President Roosevelt and Comrade Litvinoff were fraternizing last week. . . the Soviet War Council at Moscow, with blazing indiscretion, issued Order No. 173. Abrupt and militant, it knocked into a Red soldier's turnip-shaped helmet the soothing assertions by Soviet publicists in recent weeks that Russia's leaders have abandoned the objective of her late, great Dictator Nikolai Lenin."

Jan. 8, 1951: "What people thought of Dean Gooderham Acheson ranged from the proposition that he was a fellow traveler, or a wool-brained sower of `seeds of jackassery,' or an abysmally uncomprehending man, or an appeaser, or a warmonger who was taking the U.S. into a world war, to the warm if not so audible defense that he was a great secretary of state."

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